Bob Penola

SVP/Executive Creative Director

Bob has spent over twenty years conceiving, writing and directing shows, brand meetings and large scale events for clients across the globe.

Utilizing his award-winning background in professional theater to drive PineRock's creative vision, Bob's theatrical approach resonates in every project, from concept to execution.

One of Bob's career highlights was helming the creative effort behind O magazine's Live Your Best Life Tour, featuring Oprah Winfrey.

Interestingly...

On his way to PineRock, Bob's previous New York jobs included the following titles, to name just a few: Elf, Super Elf, Dancing Italian (ground, not float), Balloon Wrangler, and SantaLand Manager, a job he proudly performed for two years.

Pet Project...

Bob's work with the Salvation Army to create The Four Freedoms, a custom musical revue, made him an ardent, long-standing supporter of the Army's charitable work. Please visit them online at www.salvationarmyusa.org.