Case Studies: Meetings & Events

AOL

Internet Upfront

500 VIPs from potential sponsorship companies, media planners and press attended this first-ever 'internet' upfront by AOL at the famed Allen Room at Jazz at Lincoln Center, with millions more watching live via webcast.

The upfront was broken into five segments, each branded with its own theme music, color palette and environment as the audience received a first look at five upcoming interactive shows.

The set featured oversized, rolling LED touch-screen panels that allowed speakers and special guests to navigate through content, links and surprise messages.

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